Understanding Intellectual Property
- What does a patent attorney do?
- Who are your clients?
- What are the different types of intellectual property?
- How do you register a trademark?
- When can you file for design protection?
- Are confidentiality agreements important?
- When should you discuss IP with an expert?
Advice for New Inventors
- What advice do you have for new inventors?
- What are the most common mistakes?
- How can clients profit from IP?
Patent Protection
- What are the features of a patent?
- What are the stages of the patent process?
- How does the process vary around the world?
- How long will it take?
- How does a patent work?
Sales & Marketing - Getting Started
- What services do you offer clients?
- How does your consultancy operate?
- How do you get clients started with sales & marketing?
Launching into Retail – Market Research & Packaging
- What product sectors do you specialize in?
- What’s your advice on developing a product for retail?
- How do retailers respond to innovative new products?
- How do you launch a product to retail?
- Is launch timing critical in retail?
- When should clients get you involved?
- At what stage do you approach retailers?
- How important is packaging?
Direct Selling to the Customer
- What are the options for direct selling?
- What products are suitable for direct sales?
- What are the benefits of direct sales?
The Marketing Plan
- What are the outcomes of a successful marketing plan?
- What are the most common new product mistakes?
Legal obligations for new business owners
- What training is important for a new business owner?
Preparing for suppliers & customers
Accountancy challenges for new businesses
Advice for new business owners
Starting your own business
- What are the key factors for consideration when starting your own business?
- What funding options are available?
- What advice should entrepreneurs seek?
- What are the key factors for a company’s success?
- Should entrepreneurs recognise their own strengths and weaknesses?
Launching a new product
- How should a project plan for a new product launch be approached?
- How would you set project goals?
- What factors determine sale price?
- Is market research important?
- How do you use a ‘virtual team’ to develop a product idea?
- What are the critical factors for project success?
- How do you manage and incentivise project participants?
- What are the most common factors leading to project failure?
Building a valuable company
- What key factors create valuable companies?
- How important are Intellectual Property Rights?
- Is it important to consider an exit strategy from the outset?
- How far in advance should you start planning for a sale?
Legal considerations when developing a new product
- What are the different elements of law that need to be considered when launching a new product?
- How should an entrepreneur plan for product liability insurance?
- How should you plan for handling warranty terms?
- How should confidentiality be managed?
- What are the obligations of entrepreneurs that may not be obvious?
- What common legal problems do entrepreneurs face?
- What advice is worth paying for?
Legal considerations when setting up a new company
- What are the different elements of law that need to be considered when setting up a new company?
- How should an entrepreneur plan for starting a new business?
- How should you plan for engaging with customers and suppliers?
- How should contracts be handled?
Factory selection & quality management
- How do you select a factory?
- How do you manage quality during production?
- What are the quality inspection processes before shipping?
The benefits & challenges of offshore production
Who are business angels?
- What is the registered angel network?
- Should you match the angel to the specific product?
- What do business angels look for in a project?
- What other funding options exist?
Preparing an approach to an investor
- How important is market research?
- How important is the business plan?
- Do business angels look at the entrepreneurs past experience?
- When should you approach a business angel?
Working with an investor
- What do business angels look for in return for their investment?
- Are there downsides to involving a business angel?
- How long does it take to raise funds from a business angel?
- What are the common attributes of a successfully funded project?
- Why are some projects not so successful?
How MotionTouch works with inventors
Production – the key stages
Quality management in volume production
Getting started on the new product journey